
About Erich
For more than a decade, I’ve built my career at the intersection of entrepreneurship, marketing, creative work, acting, and athletics. I’m most energized by work that gives me something to build, a problem to understand, or a new skill to develop - particularly when it requires bringing together ideas and disciplines that are often treated separately.
Today, much of my professional work centers on helping businesses communicate, grow, and operate more effectively, drawing on experience that spans marketing, content, customer experience, technology, systems, business development, and leadership. At the same time, creative and performance-oriented work remains an important part of what I pursue through acting, content creation, and athletics.
Sports, in particular, continue to be a significant part of my life. I remain highly active in competitive athletics and am especially interested in opportunities where athletic ability, performance, commercial work, and storytelling intersect.
My Story
I’ve always been most engaged by work that requires me to learn quickly, solve unfamiliar problems, and build something that did not exist before. That became real for me in college, when I started my first company alongside my father and business partner, Terry Amerine.
What began with one business eventually grew into a portfolio spanning home services, indoor air quality, wellness, and other ventures through Amerine Family Enterprises. None of those businesses came with a playbook. In many cases, we entered industries where I had little or no prior experience, which meant learning the technical side of the business while also figuring out how to market it, sell it, build the customer experience, develop systems, lead people, and make the economics work.
Over time, that became the through-line in my career. I learned that I am less interested in staying inside a narrow functional role than I am in understanding how the pieces connect. Marketing affects sales. Sales exposes operational problems. Technology changes what a team can handle. Customer experience reveals where systems break down. Growth creates new constraints. Much of my work has involved moving between those areas and figuring out what the business actually needs next.
That same curiosity has always extended beyond business. Acting, content creation, and athletics have remained significant parts of my life, and each gives me a different outlet for creativity, competition, communication, and performance. I still spend a substantial amount of time playing sports and am particularly interested in opportunities where athletic ability, acting, commercial work, and storytelling intersect.
Contact
I'm always looking for new and exciting opportunities to help other dedicated professionals achieve their creative or business visions.
If you'd like to work with me on your business or creative project, I encourage you to reach out!
Phone: (913) 909-3528